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Some have a broad membership base of diverse users looking for many different types of relationships.

You're scrolling through your Facebook and Instagram feed and what do you see?

By asking the users to answer these questions, the site makes sure that it only admits those users who really want to be in a long-term relationship.

The site also operates e Harmony labs, a relationship research facility and e Harmony advice, a relationship advice site. Ong serves both serial daters as well those wanting long-lasting relations.

Looking beyond the never-married population, 19% of those who are currently divorced, separated or widowed report ever using online dating.

Such companies offer a wide variety of unmoderated matchmaking services, most of which are profile-based.Consider Match.com, an online dating industry pioneer. Around that time, only 14 percent of American adults were internet users.Today, about 95 percent of Americans, or 304.1 million people, are online, and many are surfing the Web for dates and mates.About 1,000 new online dating services open each year. As Internet usage has grown, so, too, has online dating.Thanks to the Internet and social networking sites like Facebook, online dating has become an unstoppable juggernaut.

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